Natalia Kucirkova is Professor of Reading and  Early Childhood Development.

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She researches children’s use of media and technologies. She is especially interested in children’s use of e-books and literacy apps, particularly in relation to the use of personal data and algorithms (digital personalization). Her latest project "Sensory Books" is about reading that engage children's sense of smell.

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She is a passionate advocate for social justice, women leadership and embedded research impact.