Natalia Kucirkova is Professor of Reading and  Early Childhood Development.

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She researches children’s use of media and technologies. She is especially interested in children’s use of e-books and literacy apps, particularly in relation to the use of personal data (digital personalization) and evidence-based approach to EdTech. Her latest project "Sensory Books" is about reading that engage children's sense of smell.

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She is a passionate advocate for social justice, women leadership and embedded research impact.